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Shopping Cart Features
Below is a comprehensive list of the features available in our "Business to Business" and "Business to Consumer" eCommerce systems. You'll find that we have every feature and option you've ever seen in an internet ordering system, bar none. To have a system with even a fraction of these features custom written would cost at least tens of thousands of dollars, and likely well into six figures. Even were you to do so, you'd have plenty of bugs in it when you made it available to your customers.
Broadway Technologies' eCommerce systems are written by programming professionals, not web site designers masquerading as programmers. They are well tested, and ready to serve your needs in a matter of days, not months.
Standard Features:
Multiple item display
Upon a search or a category selection, multiple items
will appear per page. This feature is common to virtually
all eCommerce systems.
Thumbnail image display in Multiple Item Display
The thumbnail, or smaller image of the product, is displayed
on the Multiple item display. This is a feature common
to most shopping carts.
Detailed single item display
From a click on the multiple item display, a client
can zero in on specific items for a larger photo
and product details. Most eCommerce systems have
this feature.
Full text search
Full text searches are available. The search will
find results in product number, name, and description
fields. This is a common although not universally
included feature.
Automatic Sale Item display
These are items that you choose and put on sale
that make for instant impulse purchases.
Most shopping carts for some unexplainable reason
do not make sale items easy for customers
to find. We make it very easy for them.
Featured item selection and display
This is for new or featured items you wish
to introduce. These items can be displayed
on your opening web
page, and also have a link that
displays them. This is a feature virtually
unknown to other shopping carts.
Hierarchal Product Categories
Product categories are displayed in a custom
order. This order is set by the clients
data and categories from there supplies
data. eCommerce system serving larger companies
and product offerings typically have
this feature.
Automatic display of your discounts from
MSRP
If your product data includes a MSRP
our system will display the savings
you offer between your price and MSRP.
This is another rarely found feature, normally
seen only on
eCommerce systems developed in house
at prohibitive cost.
Multiple pricing
levels
Multiple pricing levels are allowed
based on customer buying level, or
quantity purchased. Very few eCommerce systems
offer this feature.
Discontinued item selection and display
This is for discontinued items you
wish to liquidate. Just like featured
items, a simple link lets customers
view these products. This is another rare feature.
Out of Stock indicator option
Optionally, you can notify clients
if an item display in your system
is out of stock. This is not often
found in internet ordering
systems.
Customizable Shopping Cart Display
With either the Jericho or the
Vortex shopping carts, we customize
the display to fit with your existing
web site, and to fit your needs
in an eCommerce system.
With other eCommerce packages,
you are expected to use them ‘as is’, and bend
your business to fit the way they work.
Comprehensive online inventory
administration
Allows you to enter and manage
product, pricing, customers,
users, etc. from an easy to
use, and security protected,
web interface.
Online post-sale order assignment
and status tracking
From the administrative section
on the website, you may view
orders and process them for
delivery. You can even have
multiple shipping locations process
from the same order
pool without
a possibility
of and
error such as double shipping.
You won't find
this feature in any other
eCommerce package system.
Advertising Options
Affiliate Program
This lets other web sites
place a link to your
eCommerce system, and earn a commission when
they send customers your
way. Amazon.com
and Barnes & Noble have used affiliate programs
very successfully for many years. Will
you ever find this feature
available on another eCommerce package
available to you? No.
Item Specific reminder
emails
When an item on a customer's
wish list becomes available
or goes on sale, an
email is automatically generated
to let them know
that
now is a good time
to
make their
purchase. Again, other
than us, you'll only
see this feature on
multi-million dollar eCommerce
systems.
Opt-in mailing list
This client opt in
mailing list is where
you can
gather data to send
clients additional
optional information.
Examples
are: new
stock items, success
in retail stories,
specials and more.
This
is the PUSH marketing
that is so vital
to a site.
Opt in forms are
common in both web
sites and
eCommerce systems.
Rotating Features
This displays a small
group of featured
products, at random,
from a larger
designated group
of featured products
... much like eBay
does on
its home page.
You will have a hard
time
finding
this
feature anywhere
else.
Pre-Release Sales Tracking
If you'd like to
sell new items
pre-release,
this feature handles
it for
you. Other than
with
our Jericho eCommerce
system, good
luck
seeing
this anywhere
but a site like Amazon.com
or BestBuy.com.
Sidebar Banner Management
If you are in
the position
to sell
advertising
on your web
site, this feature
lets you place
and rotate
banners. You
can use this
feature for
extra promotion
for certain
products, or
sell
advertising
space to your suppliers
so that their
products get
extra
exposure. This
feature is
quite
rare.
Store Locator
Let's your
customers
enter a zip code
and find
your retail locations,
showrooms,
or retailers
who
carry
your products.
This feature
is generally
only seen
on multi-million
dollar web
sites, but
you
can
get
it very reasonably,
and it can't
help
but increase
your sales!
Cross Marketing Options
Accessories Listings
You can designate accessory
items to automatically
display when a major
product is viewed by
your customer. For
example, if a customer looks
at camera you offer
for sale, this feature will
automatically display
film, lenses, camera
bags,
lens cleaning kits,
lens filters, etc. This feature,
while very useful in
marketing, is absent
from most eCommerce
systems.
Related Products Listings
When a customer views
one of your products,
you can use this
feature to suggest other products they
may also desire.
For example, a customer
who buys
a model battleship
from you may also
be interested in
other specific battleship
models. Web sites
like Amazon.com use this
feature to suggest
book and DVD titles
when you view their
products.
Replacement Items Listings
This lets you to
identify a possible
replacement
item in case you
are out of stock
of an
item. Often a customer
will go ahead and
purchase this item
instead of the
original one they
were looking
for. This is a
very rare feature.
Customer Convenience Options
Cart Summary
As your customers
shop, their intended
purchases are displayed in
a
summary list in
the right sidebar of
the
shopping cart.
The summary can display
a summary list
of items, or a total only, at
the customer's
option. This feature
is almost
never seen.
Favorites List
Your customers
can save a list
of the products
they order
frequently. This
lets them order
these products
quickly
on each shopping
visit to your
web site, without
having
to find
and order
them individually.
The more convenient
your
ordering system
is to use, the
more your customers
will come back
to you,
rather than shop
your competition.
Favorite Searches
This allows your customers to save their search parameters for
the products they look for frequently in your eCommerce site.
With one click, they can retrieve a list of their favorite
searches, and then with one more click, receive a complete
list of products found by that search. We have never seen
this feature in any other eCommerce system.
Previous Order
Display (requires. User Login
module)
Your registered
clients can
see the past orders and
quickly
re-order or
edit a previous
order allowing
quick
access to re-ordering
items
used often.
This is another
rare feature,
generally only
found in eCommerce
systems offered
by very large
retailers/'e'tailers.
Shipping Tracker
Let's you enter
UPS or FedEx
tracking
numbers. Customers
can then
click
on a link
on your web site
to
see
the shipping
progress
of
their order.
Wish List
Allows your
customers
to store
items
they can't
afford
now, but
wish to
purchase in the
future.
On a subsequent
visit they
can easily
display
and order from
this list.
You'll
only
find this
feature
on major
shopping
carts such
as Amazon.com
(unless
you use ours).
Product Details Options
Multi-view Graphics
per Product
Allows you
to show more than one image
of a product
on the Detailed
Product Display
Page. Clicking
each
image can show
a large version
of the image.
This
feature does
exist in other
shopping carts,
but it is
rare.
Product Customization/kits
for Ind. Parts
This allows
you to built
groups of related
products or
parts into one ‘kit’, which your customer can find and buy all at
one time. They then don’t have to find all
of the individual parts themselves,
or figure out which ones they
need to complete a project or
purchase.
Product Documentation
Lookup
This allows
customer's
to come to
your web site to
find
out how to
use products
they've bought
from you. It
is common
for people
to lose instructions
packed in
a product. Having them
easily accessible
on your web
site not
only
create good
will with your
customer,
but keeps
them coming back!
Again, this
is a rare
feature.
Product Rating
Tracker
Web site
like Amazon.com
use this
feature
to let customer's sell
each
other
on the
value of
a specific
product. You won't
find this
feature in other
eCommerce
system packages.
Product Specifications
Display
Allows you
to display,
in a
special area, detailed
product specifications.
You don't
find
this
on
many
web
sites.
User Comments
Tracker
Similar to
the
Rating Tracker,
this
let's customers
save comments
about
products.
Nothing
sells a product faster
than
favorable
comments
left
about it by
previous
buyers.
This is
a
very
rare
feature
in other
eCommerce systems.
Promotion Options
Bulk Order
Discount
Tracking
This allows
you give
special
discounts based on unusually
large purchase
volumes.
It's a
super-sized version of
the
multi-tiered
pricing
noted above. You'll
look
for
a very
long time before
you find
this feature in
another
eCommerce system.
Buyer's
Club
This gives
you the
ability
to offer specials to
customers
who join
your buyer's
club,
such as
the one
used
at Barnes & Noble. Its
a good promotional tool that gives
you more advertising paths to your
customer. It's also extremely rare
to find in an eCommerce system.
Corporate
Account
Tracking
This
allows multiple
buyers
from
one customer to obtain
quantity
discounts
based
on
their
entire business
with
you, and not
just
on a per order basis.
Thus
if
a customer
whom
you've assigned
to one
price
level increases their
volume
with
you, your system
will
automatically know
and
offer
them a correct
discount.
Online
Gift Certificates
This
allows
you to sell
gift
certificates that
may
be
redeemed thru
your
internet ordering
system.
This
feature
may exist
somewhere
else,
but
we've
never
seen it on any
other
eCommerce
system.
Rebate
Discount Handler
You can
offer
only
rebate
codes for special
promotions.
It's
good
promotional
advertising,
and
is a
easy
to
implement
feature with
our
eCommerce
systems.
To
get
it
otherwise,
you'll pay
a customer
programmer
about
$125
per hour
for a few days.
eCommerce Features
Authorize.net Setup
Broadway Technologies
is
a business partner
of
Authorize.net,
one
of
the
leading providers
of
online
credit
card
acceptance. We
will
add
to your
eCommerce
site
the
programming necessary
to
implement
payments
thru
the
Authorize.net gateway.
PayPal Integration
Our Vortex and Jericho shopping carts also integrate PayPal
payments, should you prefer that methods. With these PayPal
payments, you can accept credit card purchases even if your
customer does not have a PayPal account.
Real
Time
Credit Card
Approval
Your
web
site
will accept payment,
which
is
approved
by
the
time you see the
order.
The
credit
card
funds
collected
are
automatically
deposited to
your
bank
account.
Secure
Certificate
In
order
to
accept credit card
payments
on
your
web
site,
it
must
include
a Secure
Certificate.
This
outfits
your
eCommerce
site with
the
ability
to
transact secure,
encrypted
communications
with
your
customers,
and
is
an
absolute requirement
for
any
web site
which
receives
credit
card
or
other
sensitive data
from
a customer.
User
Login
and Maintenance
Administrators
of
the
site
will
be able
to
upload client information
to
set
up
accounts,
or
client
can
manually
add/edit
client
information
directly
via
the
online
interface. This
allows
regular
visitors
to
have
a username
and
login
which
identifies
the
client
as
he/she
enters the site.
This
feature
is
common
on "Business to Business" systems, but
is found on only the most expensive "Business to Consumer" systems.
