Vortex - An Introduction to Your Web Presence
Your line of business, like most, has a finite number of customers with
a relatively predictable rate of growth in the industry. We understand,
just as you do, that putting up an E-Commerce web site, or improving on
the one you already have, isn't going to suddenly generate hordes of new
business in your industry.
What will a correctly designed web presence do for your
- Make it easier for your customers to communicate with you
- Make it more convenient for your customers to get up to
date information about your products and services
- Make it more convenient for your customers to place orders
- Give your sales staff more time to go after new business,
and service existing customers, as online orders ease the
pressure on your sales lines
- Further eliminate pressure on your sales and customer service
lines because your customers are able to get current information
about your products and services from your E-Commerce web
- Help to eliminate errors in the order taking process by
letting your customers enter and double check orders themselves
- Let your customers quickly pull up previous orders, making
it easy to place a new order with stock items they order
- Allow you to instantly promote sales, specials, and close
outs without the time and expense of calling or sending mailers
to every customer. Not only does this get your promotions
off to a faster start, it saves you very real overhead expense
at the same time.
- Allow you to instantly publish changes to your catalog
on your web site, keeping your customers up to date without
the lag time involved in mail or telephone contacts for that
- As your competitors' customers realize that it saves them
time to do business with you, you'll start to pick up new
business from them. Last year we put up a Vortex site for
a customer whose main competition had a pretty nice E-Commerce
site already in operation. It took an average of 45 minutes
to place an order on the competitor's web site. The same
order took 15 minutes to place on our Vortex site. Prices
being relatively equal, this alone can decide who gets the
- As we mentioned on the Vortex home page, you don't want
to be the victim of the reverse of the above noted scenario.
If you don't have an efficiently implemented E-Commerce system
for your customers, you'll start to lose them as soon as
one of your competitors does have one ... it may already
- If your accounting system has import and export facilities
for data, we can easily and inexpensively create an interface
to keep current prices and availability for your products
- When new business start ups do create new customers in
your industry, your web presence will already be there to
lead them your way ... even before you know they exist!
On the other hand, a badly implemented web site can
confuse and frustrate your customers, actually losing
business for you in an area where you are making a capital
investment to keep current business and expand. Three
of the largest retail E-Commerce sites on the internet
are actually run by companies that lose millions of dollars
per year! Why? Because their web sites are poorly designed,
hard to navigate, and completing their order process
can be quite frustrating.
You may wonder why a company with a multi-million dollar
investment in their E-Commerce site has a poorly designed
site. The answer is easy ...
Most current E-Commerce sites are designed by people whose roots are in
graphic design, not business system design.
Vortex's developers at LeisureSoft are IT (Information Technology) developers
who have been designing business systems and intuitive user interfaces
for 25 years ... even before the day of the 'PC'.
Vortex is therefore grounded in a rock solid business
design, and optimized for streamlined ease of use for
you and your customers.
Now that you have some ideas to consider about why
a system like Vortex will help your business, and why
Vortex is the right tool to do so, click
the Features link to get more detail about exactly
how Vortex does this.
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